As part of my graphic design class, I was tasked with creating a comprehensive food brand campaign concept. The goal was to craft a visual identity and marketing strategy that resonated with the target audience while staying true to the brand’s core values.
In this project, I developed a dynamic campaign aimed at raising awareness for a food brand by emphasizing its unique qualities whether that’s sustainability, health conscious ingredients, or a bold, innovative approach to flavor. From logo design and packaging to social media assets and print materials, I created a cohesive visual language that tells the brand’s story and engages consumers on multiple platforms.
Project Credits: Ella , Hannah , Sasha
